As we move into the second half of the year, now’s the time to plan your next hotel holiday marketing campaigns. Holidays are a great opportunity to connect with guests, create relevant offers, and drive more bookings. With the right timing and message, you can stand out and make every campaign count.
In this post, we’ve selected 8 holidays guests care about. You don’t need to act on every holiday, instead, use your guest data and audience segmentation to identify which holidays resonate most with your different guest groups.
Whether you're looking for creative hotel marketing ideas for holidays, planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move.
Pride Month is more than just a celebration; it’s a global movement that honours LGBTQ+ identity, history, and community. From parades and parties to quiet moments of reflection, it’s a month filled with colour, connection, and a whole lot of glitter.
For hotels, it’s also a chance to go beyond rainbow logos and create real, festive guest experiences that feel inclusive and meaningful.
Whether you’re near a city with a big Pride celebration or just want to show your support, it’s a chance to connect with a diverse and loyal travel community and show that your brand genuinely cares.
Subject Line: “You’re Invited: Pride Brunch on the Rooftop! 🌈”
Email Content:
- Header: Celebrate Pride with Food, Friends & Views
- Body: We’re hosting a Pride-themed brunch this Saturday with rainbow cocktails, live music, and a festive menu to match.
Whether you’re staying with us or just looking for a place to celebrate, join us for good vibes and even better views.
Limited spots available!
- CTA: [Reserve Your Table]
Why we love this:
It draws in both hotel guests and locals, creating community engagement and driving F&B revenue. It’s also an easy event to promote across social channels.
Are you looking for more templates and ideas for other holidays? Check out this article: 10 ready-to-use holiday campaigns to boost bookings in 2025
Subject Line: “Celebrate Pride. Support the Community.”
Email Content:
- Header: Celebrate Pride With Purpose
- Body: This Pride Month, we’re giving back: A portion of the profits from each booking in June will be donated to a local LGBTQ+ nonprofit.
Guests will also receive a list of inclusive restaurants, bars, and events in the area - carefully curated by our team.
Travel with purpose and celebrate love in every form.
- CTA: [Book With Pride]
Why we love this:
It goes beyond a typical promotion and highlights the hotel’s values. It helps travellers feel they’re making a meaningful choice while encouraging bookings during a key month.
If you are looking for creative hotel marketing ideas for holidays, Midsummer is one you can’t miss. It is one of the most beloved holidays in Northern Europe, especially in Sweden, Finland, and Estonia.
It marks the summer solstice, the longest and brightest days of the year, and is traditionally celebrated with flower crowns, outdoor feasts, dancing, and time spent in nature with friends and family.
For hotels and resorts surrounded by nature, this is a prime opportunity to create memorable, festive guest experiences rooted in local culture. Whether your property is based in the Nordics or you often welcome guests from these regions, a well-timed Midsummer campaign can help you tap into strong seasonal demand.
Subject Line: “Escape to Nature This Midsummer 🌿”
Email Content:
- Header: Celebrate Midsummer the Nordic Way
- Body: Trade the city lights for wildflowers and long sunny days.
Our Midsummer Nature Escape includes a 2-night stay in a scenic setting, traditional midsummer dinner with seasonal ingredients, and guided outdoor activities like hiking, sauna rituals, or lake swims.
Celebrate like a local - surrounded by nature, food, and fresh air.
- CTA: [Book Your Midsummer Getaway]
Why we love this:
It leverages the nature-rich traditions of Midsummer while offering experiences perfect for upselling. Ideal for countryside hotels or retreats near lakes, forests, or coastal areas.
Subject Line: “A Taste of Midsummer: Food, Flowers & Firelight 🔥”
Email Content:
- Header: Join Our Midsummer Celebration
- Body: Celebrate Midsummer with a one-of-a-kind culinary experience.
Enjoy a locally-inspired buffet featuring herring, potatoes, strawberries, and craft snaps, plus live folk music and a flower crown workshop.
Book your room and dinner together to enjoy a special rate.
- CTA: [Reserve Your Table + Stay]
Why we love this:
Combines food, tradition, and culture in a way that’s immersive and easy to promote. Works well for hotels with strong F&B offerings and event space.
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Father’s Day is a global celebration of dads, grandfathers, and father figures, a time to show appreciation with quality time, thoughtful gifts, and shared experiences.
Although the date varies by country, many regions, including the US, UK, Canada, and some of Europe celebrate in June, making it a great opportunity for hoteliers to connect with guests planning something special.
Subject Line: “Dads, Drinks & BBQ: Celebrate With Us 🍻”
Email Content:
- Header: A BBQ Feast Fit for Dad
- Body: Join us this Father’s Day for a special grill night on the terrace.
Enjoy flame-grilled favorites, craft beers, and live music, perfect for dads who love good food and great company.
Book a room with dinner and receive a complimentary drink for Dad.
- CTA: [Reserve Your Table + Stay]
Why we love this:
Combines F&B and accommodation in one appealing offer. It’s casual, fun, and easy to promote locally as well as to overnight guests.
Subject Line: “Still Looking for a Gift? Give an Experience”
Email Content:
- Header: The Perfect Last-Minute Gift
- Body: Not sure what to get Dad?
Our experience gift vouchers let him choose, from relaxing spa treatments to weekend stays or dining experiences.
Add a personal message and let him book when it suits him best. A thoughtful gift, without the guesswork.
- CTA: [Send a Gift Voucher]
Why we love this:
It’s low-effort for the hotel, high-value for guests, and great for last-minute planners. Also helps drive future bookings with minimal upfront cost.
Independence Day is one of the most important national holidays in the United States, a time for fireworks, barbecues, parades, and travel. Many Americans take advantage of the long weekend to plan getaways, often choosing international destinations or resort stays for a summer break.
If your guest data shows a high number of U.S. travellers, this is a great opportunity to create themed packages, patriotic experiences, or limited-time offers. With smart guest communication, you can welcome American guests with thoughtful touches that feel familiar, festive, and fun and boost bookings during a key summer period.
Subject Line: “🎇Fireworks Tonight. Brunch Tomorrow.”
Email Content:
- Header: Celebrate with Food, Friends & Freedom
- Body: Whether you’re staying with us or just in town for the weekend, join us for a 4th of July-themed brunch.
Think fluffy pancakes, American classics, and a Bloody Mary bar.
Reserve your table and enjoy a festive meal with a laid-back vibe.
- CTA: [Book Your Table]
Why we love this:
It draws in both hotel guests and locals, making it perfect for properties with strong F&B. It also encourages non-overnight revenue and local brand engagement.
Subject Line: “Travelling from the U.S.? This Offer’s for You.🫵”
Email Content:
- Header: A Warm Welcome for American Guests
- Body: Heading abroad this 4th of July? We’ve got something just for you.
U.S. travellers enjoy 5% off their stays during Independence Day weekend, plus a surprise welcome treat on arrival.
It’s our way of making you feel right at home, even when you’re far from it.
- CTA: [Claim Your U.S. Guest Offer]
Why we love this:
It uses personalisation to connect with a key guest segment and adds a warm, human touch that enhances the guest experience from the start.
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The Summer Bank Holiday marks one of the busiest travel weekends in the UK, a final chance for many to enjoy a summer getaway before autumn sets in. With schools still on break and warm weather holding strong, it often sparks a surge in last-minute bookings, both domestically and across popular European destinations.
If your hotel sees a high volume of British guests, this is a great time to launch short-stay offers or weekend deals. With timely guest communication, you can capture last-minute interest and turn the holiday into a high-revenue weekend.
Subject Line: “Got Plans for the Long Weekend? We’ve Got You.”
Email Content:
- Header: Your Bank Holiday Getaway Awaits
- Body: Make the most of the final days of summer with a spontaneous escape.
Our Summer Bank Holiday offer includes a 2-night stay, breakfast, and a free room upgrade (subject to availability).
Perfect for couples or families looking for a quick reset before the season ends.
- CTA: [Book Your Weekend Escape]
Why we love this:
It’s designed for impulsive travelers and creates urgency with limited-time perks, great for filling last-minute rooms.
Subject Line: “Grab Your Mates - It’s a Bank Holiday Break! 🧑🤝🧑”
Email Content:
Book two or more rooms and get 20% off your stay, plus a complimentary drink for each guest at check-in.
Whether you're hitting the beach, the spa, or just catching up, we've got the space and the vibes.
Why we love this:
Encourages group bookings, which means more room nights and on-site spending. It’s also a fun, social campaign that stands out.
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Oktoberfest is the world’s largest beer festival, originally from Munich but now celebrated in cities around the globe. What began as a royal wedding celebration has grown into a worldwide tradition filled with beer halls, Bavarian food, music, and good cheer.
If your property has a bar, restaurant, or lively social space, this is a great chance to host themed nights, weekend deals, or festive guest experiences that bring people together.
Subject Line: “Prost! Your Oktoberfest Getaway Is Here 🍺”
Email Content:
- Header: Stay With Us & Celebrate Oktoberfest in Style
- Body: Join the festivities with our Oktoberfest Stay & Stein package.
Enjoy a 2-night stay, a complimentary beer flight upon arrival, and access to our themed beer garden or in-house celebration.
Guests will also receive a traditional snack platter to get in the Bavarian spirit.
- CTA: [Book Your Oktoberfest Stay]
Why we love this:
Perfect for attracting both travelers and staycationers. It adds value through themed extras while creating a fun, seasonal reason to book.
Subject Line: “Round Up Your Crew for an Oktoberfest Weekend! 💃”
Email Content:
- Header: More Friends, More Fun
- Body: Make this year’s Oktoberfest one to remember.
Book 2 or more rooms and enjoy 15% off your stay, plus a complimentary beer bucket on arrival.
Ideal for group getaways, reunions, or a weekend escape with your favorite people.
- CTA: [Book Your Group Weekend]
Why we love this:
It encourages multi-room bookings and drives group travel, which increases both room nights and ancillary spend (drinks, dining, etc.).
The Mid-Autumn Festival is one of the most important traditional holidays in China, Taiwan, Singapore, Vietnam, and among Asian communities around the world. Celebrated under the full moon, it’s a time for reunion, gratitude, and sharing mooncakes with loved ones.
For hotels and restaurants, this is a great opportunity to offer meaningful, cultural guest experiences, from mooncake tastings and themed menus to lantern displays or storytelling events. If your property attracts guests from Asia or has a strong local Asian community, a Mid-Autumn campaign is a great way to build connections and boost bookings.
Subject Line: “Celebrate Mid-Autumn with a Moonlit Escape 🌕”
Email Content:
- Header: Reconnect Under the Full Moon
- Body: Enjoy a peaceful Mid-Autumn retreat with our 2-night stay package.
Includes traditional mooncakes, late check-out, and access to a rooftop moon-viewing experience.
Whether you're traveling with family or a loved one, it's a time to slow down and reconnect.
- CTA: [Book Your Mid-Autumn Stay]
Why we love this:
It taps into the reflective, family-oriented nature of the holiday and gives hotels a chance to create atmospheric experiences around the full moon.
Subject Line: “A Night of Lanterns, Flavours, and Tradition🏮”
Email Content:
- Header: Join Us for a Mid-Autumn Festival Dinner
- Body: Celebrate the season with a specially curated dinner menu inspired by Mid-Autumn traditions.
Enjoy mooncakes, seasonal dishes, and lantern-lit ambience, perfect for a festive evening with loved ones.
Open to both hotel guests and local diners.
- CTA: [Reserve Your Table]
Why we love this:
Great for restaurants and properties looking to engage locals and guests with an immersive cultural dining experience.
To truly maximise the impact of your holiday hotel marketing campaigns, having the right tool in place makes all the difference.
A hotel CRM helps you segment your audience based on location, preferences, or past behaviours, which is especially useful for region-specific holidays like the UK’s Summer Bank Holiday or the U.S. Independence Day.
With that insight, you can tailor your message to each group and ensure it reaches them on the right platform.
Use automation to schedule campaigns in advance and deliver them through the most effective channels, whether that’s email, SMS, or even WhatsApp. Still wondering if a multi-channel strategy is really necessary? Here are more reasons why.
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Are you ready to increase your revenue and build lasting guest relationships? Take the first step today.
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