How to succeed as a marketing leader in hospitality in 2026?

Marketing is no walk in the park, and in hospitality, it’s another level.

When business priorities change, guests demand different things and tech keeps evolving, how do you stay on track as a marketing leader in hospitality?

In this webinar, we’ll cut through the noise and hear from real hospitality marketing experts about the tactics that are working to create personalised experiences, build brand and generate revenue.

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You will walk away from this session knowing:

- How fellow marketers are solving daily challenges

- Real strategies to personalise without burning out

- Lessons from teams balancing brand-building and performance goals

- What it really takes to grow direct bookings in 2026 (and what to stop doing)

- The skills hospitality marketers need to thrive next year

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Panellists:

- Øyvind Frisak, Chief Commercial Officer CIC Hospitality

- Anne Williams, Digital Marketing Manager at The Usual Hotels

- Heiko Brandmayer, Digital Marketing Coordinator at Ruby Hotels

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Join us to get a clear, practical roadmap that will set you up for success in 2026.