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Stop getting ignored: How can hotels do hotel marketing effectively in 2024?

A modern CRM or a traditional one?

Our customers in over 25 countries around the globe prefer Bookboost.

What is the best option for your hotel?

A straightforward comparison between Bookboost and other alternatives.

Bookboost Modern CRM

Highly effective and easy to use
Visual guest journey builder (of everything scheduled for an audience)
Deep segmentation (+80 personalisation tokens)
Multi-channel (email, SMS, WhatsApp)
Collection of OTA data
Automate the full guest journey (+30 triggers for workflows)
Full control and ability to customise all touchpoints
Effective workflows to manage large campaigns for several properties with templates saved across properties
Straightforward pricing (no extra charges), with unlimited use of operators, database and touchpoints
Easy implementation with a detailed and personalised onboarding, for both small and larger teams

Traditional CRMs

Complicated settings and environment
No general overview of the guest journey
Primary segmentation
Email-only
No collection of OTA data
Limited automation
Limited level of platform customisation
Not designed for multi-property management
Complicated pricing with limited selections and users
Long implementation, with complex configuration and data mapping

This is what you could achieve

“For us, an automated guest journey is a crucial point because we don't have a reception at our Hotel in Lucerne. Everything is really automated. This basically means that the customer journey has to be perfect in order to automate it. And that's what I see now with Bookboost.”

Hendrik Renken

Project and Account Manager, Capsule Hotel

“Before we couldn’t track which emails were sent out. This helps us to get a better picture of what was really sent, what is scheduled for certain guests, and more. Bookboost is ideal for anyone striving to exceed with guest communication and looking to enhance the customer journey.”

Laura Neuberger

Head of Marketing, STAYERY

“I love that with Bookboost, I can choose exactly my audience, which guests I would like to send this campaign to. So I can make a difference between the OTAs and the direct bookers or the guests that are coming back to us within the last six months or so.”

Jennifer Seeckt

Head of Sales & Guest Relations, Lindemann Hotels

FAQs

Learn more about Bookboost CRM and its advantages.

What are the main features of Bookboost Multi-channel CRM?

∙Multi-Channel Communication: Reach guests where they are – across various channels.
∙Two-Way Communication: Foster meaningful interactions with seamless two-way engagement.
∙Personalisation Tokens: Craft messages that resonate on a personal level.
∙Audience Creation: Identify and segment your guests based on the criteria you need.
∙Visual Guest Journey: Map out the entire guest journey for a holistic perspective.
∙Effortless Messaging: Build messages with ease and save templates for consistency.
∙Automation Triggers: Save time and effort in your marketing operations.
∙Central Guest Profiles: Access comprehensive guest profiles for tailored interactions.
∙Insightful Database: Leverage valuable insights from your guest data.
∙Efficient Workflows: Manage properties effortlessly, even with limited time.

Does the Multi-Channel CRM require a PMS integration?

Yes, our Multi-Channel CRM is designed to integrate seamlessly with more than +80 PMS in the market. However, it can also work on a report-based function if your PMS can export reservation data.

How does a Multi-Channel CRM benefit my hotel?

Multi-Channel CRM enhances guest satisfaction through data-driven insights, personalized communication, and streamlined processes. It leads to higher conversions, increased efficiency, improved customer retention, and ultimately, elevated guest experiences.

Will this CRM help increase conversions and revenue?

Absolutely. The multi-channel approach has been shown to increase conversions by up to 8x, thanks to targeted communications, automation triggers, a deeper understanding of guest preferences and the use of Whatsapp, SMS and other channels.

How does the Multi-Channel CRM facilitate advanced targeting and segmentation?

The Multi-Channel CRM empowers you to tailor your communications with laser precision. You can segment your guest database based on various criteria such as booking history, preferences, demographics, and more. This enables you to create highly targeted campaigns that resonate deeply with each segment, resulting in increased engagement and conversions.

Can this solution handle multiple properties efficiently?

Yes, our system features effective workflows to manage multiple properties effortlessly and save time. You can customise the guest journeys for each property, duplicate templates and reuse campaigns across properties. This is particularly useful for large hotel chains or those managing several properties simultaneously.

Still have questions?

Contact our team for further assistance.

FAQs

Learn more about Bookboost CRM and its advantages.

What are the main features of Bookboost Multi-channel CRM?

∙Multi-Channel Communication: Reach guests where they are – across various channels.
∙Two-Way Communication: Foster meaningful interactions with seamless two-way engagement.
∙Personalisation Tokens: Craft messages that resonate on a personal level.
∙Audience Creation: Identify and segment your guests based on the criteria you need.
∙Visual Guest Journey: Map out the entire guest journey for a holistic perspective.
∙Effortless Messaging: Build messages with ease and save templates for consistency.
∙Automation Triggers: Save time and effort in your marketing operations.
∙Central Guest Profiles: Access comprehensive guest profiles for tailored interactions.
∙Insightful Database: Leverage valuable insights from your guest data.
∙Efficient Workflows: Manage properties effortlessly, even with limited time.

Does the Multi-Channel CRM require a PMS integration?

Yes, our Multi-Channel CRM is designed to integrate seamlessly with more than +80 PMS in the market. However, it can also work on a report-based function if your PMS can export reservation data.

How does a Multi-Channel CRM benefit my hotel?

Multi-Channel CRM enhances guest satisfaction through data-driven insights, personalized communication, and streamlined processes. It leads to higher conversions, increased efficiency, improved customer retention, and ultimately, elevated guest experiences.

Will this CRM help increase conversions and revenue?

Absolutely. The multi-channel approach has been shown to increase conversions by up to 8x, thanks to targeted communications, automation triggers, a deeper understanding of guest preferences and the use of Whatsapp, SMS and other channels.

How does the Multi-Channel CRM facilitate advanced targeting and segmentation?

The Multi-Channel CRM empowers you to tailor your communications with laser precision. You can segment your guest database based on various criteria such as booking history, preferences, demographics, and more. This enables you to create highly targeted campaigns that resonate deeply with each segment, resulting in increased engagement and conversions.

Can this solution handle multiple properties efficiently?

Yes, our system features effective workflows to manage multiple properties effortlessly and save time. You can customise the guest journeys for each property, duplicate templates and reuse campaigns across properties. This is particularly useful for large hotel chains or those managing several properties simultaneously.

Still have questions?

Contact our team for further assistance.

Experience the power of Bookboost

Unlock the potential of your hospitality business with Bookboost.