Today more than ever data is important for accommodation businesses. Whoever understands it and uses it, has the highest leverage.
However, accommodation brands have many data sources (OTAs, PMS, websites, social media channels, booking engines, etc.), causing all information to be spread out across different platforms and keeping hoteliers from having a holistic view. This data disorganisation prevents you from making insightful and sharp decisions.
But with a Customer Data Platform (CDP) that can be left in the past.
A CDP is a tool that organises, analyses and structures your hospitality data in a smart and useful way, so it is easy to understand and use as input for decisions. Your guest data is your main asset and the biggest source of insights. If you use it in the right way, you will be able to understand who your guests are and how you can fulfil their needs.
Bookboost Multi-Channel CRM has a CDP at its core, allowing you to organise and understand your guest data, AND use the different CRM features to act upon it.
Merge, structure & act upon it
Holistic guest profiles
A CDP merges all information to create a holistic customer profile for each guest. You get a general overview of their bookings, guest preferences, messages, and all relevant history.
Smart data cleansing
Your guest data is cleaned to get rid of duplicates, preventing you from storing different profiles for the same guests.
Insights & guest trends
With the right structure, it is easier to spot patterns among your guests, like what type of services are most popular among certain age groups, what type of food is most requested, and more.
Use guest insights to grow revenue
Once your hospitality data is structured in the right way, it is easier to make informed decisions and increase your profit.
By understanding who your guests are and what do they want, you can tailor your offer to be more appealing to them. No more making assumptions, now you are using your own guest data as foundation for new projects and initiatives. For example, you can increase guest loyalty by personalising the guest experience according to the guest preferences or you can strengthen your upselling culture by offering services based on their past purchases or trends.
Use guest data for powerful marketing campaigns
The first part is to structure and clean your hospitality data.
Once that is done, you can use all the features of Bookboost Multi-Channel CRM to create smart marketing campaigns that truly resonate with your guests.
Personalisation is key to make an impact, and with the right data, you can create hyper-personalised campaigns to reach new and returning guests.
You can even use your data to retarget them with paid ads. And Bookboost allows you to connect to those platforms with no problem.
Experience the power of Bookboost
Unlock the potential of your hospitality business with Bookboost.
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