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September 28th - 3pm CET
New trends in Hospitality: Marketing, Revenue Management & Upselling
In order to increase your revenue, it is important to focus not only on finding new customers but also on making your guests come back to your hotel. It can cost between 5-30 times more to win new guests than to retain the ones that already know you.
To make your guests come back to your hotel, the key is to work on your guest loyalty. The more special the connection and the experience you provide them with, the more they will want to come back and relive those experiences.
Guest loyalty is based on two factors: guest satisfaction and customer effort. Hoteliers need to increase guest satisfaction and lower customer effort. This means making your guests’ experience at your hotel smooth, personalised and easy, and even adding a pleasant surprise.
In order to increase your revenue, it is important to focus not only on finding new customers but also on making your guests come back to your hotel. It can cost between 5-30 times more to win new guests than to retain the ones that already know you.
To make your guests come back to your hotel, the key is to work on your guest loyalty. The more special the connection and the experience you provide them with, the more they will want to come back and relive those experiences.
Guest loyalty is based on two factors: guest satisfaction and customer effort. Hoteliers need to increase guest satisfaction and lower customer effort. This means making your guests’ experience at your hotel smooth, personalised and easy, and even adding a pleasant surprise.
To work on your guest loyalty you need to increase guest satisfaction. And one great way to do it is using personalisation. With Bookboost’s hospitality CRM, you can create a “returning guests” audience and offer them valuable information to encourage them to book again in your property.
You can schedule campaigns with personalised information based on their profiles and preferences and through their preferred communication channels to make them feel heard and seen.
You lower your customer effort by providing a smooth and easy experience. You can do this with a Digital Interactive Guide.
Guests will have all the personalised information they need without having to ask for it, saving time and effort and making them feel happier. You can communicate FAQs, booking details, hotel services, local events, and more.
Increase guest satisfaction by quickly answering their messages and making them experience no waiting time.
They will receive the information needed in a short time, while they are still interested. In addition, by using the Unified Inbox to assign conversations to your staff members, they will always talk to the right person.
Room Republic partnered with Bookboost to digitalize operations, reduce OTA dependency, and improve guest communication. Discover how they did it!
Unlock the potential of your hospitality business with Bookboost.