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The latest industry news, helpful guides, and best practices articles.
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Hotel Marketing

5 ways to increase revenue with a hospitality CRM

Unleash the potential of a hospitality CRM to skyrocket your revenue! Dive into the five ways you can use this tool to impact your accommodation business.
Anna Randow
May 23, 2023
8 min
Guest Experience

How can new booking behaviours benefit or harm hotels?

New booking behaviours are coming to the surface. Hoteliers must recognise which ones are the ones that affect accommodation businesses the most and help their teams to adapt and make the most out of those trends.
Johanna Bernuy
May 17, 2023
13 min
Hotel Marketing

9 tips to structure your pre-arrival communication

Pre-arrival communication is crucial for hotels as it sets the tone for guests' entire stay. Review these tips to add the most value to those messages!
Daan de Bruijn
May 10, 2023
7 min
Guest Experience

How to enhance the guest experience in times of low budgets and staff shortages?

The hospitality industry is changing rapidly, and hoteliers must adapt to meet high demands with limited resources. Discover how to use your guest data to get excellent results.
Johanna Bernuy
Apr 27, 2023
15
Hotel Marketing

3 communication trends that shape hoteliers’ strategies

How to communicate with guests in 2023? That is the million-dollar question for hoteliers.
Johanna Bernuy
Apr 18, 2023
5 min read
Hotel Marketing

9 audiences you can create for better hotel marketing campaigns

If you are looking to increase revenue, communicating in a personal way is key. Here are 9 ideas of different audiences you can build with your guest data.
Johanna Bernuy
Apr 12, 2023
8 min read
Guest Experience

4 ways to increase revenue by building guest relationships

If you are looking to increase your revenue, building relationships is the first thing to pay attention to. Here are 4 ways to do it!
Johanna Bernuy
Mar 27, 2023
7 min read
Guest Experience

Customer effort: 4 reasons why it is crucial for guest satisfaction

A high customer effort means lower guest satisfaction and loyalty. Learn how to recognize if you have a high customer effort and how to fix it.
Anna Randow
Mar 6, 2023
9 min read
Hotel Marketing

Guide: The real way to recover direct bookings and outcompete others long-term

These powerful strategies will help you not only to recover direct bookings but also stay competitive in the long run.
Daan de Bruijn
Feb 10, 2023
5 min read
Guest Experience

6 hotel mistakes that destroy your guest experience

If you are making these 6 mistakes, you are on your way to destroying your guest experience. Let's change that!
Johanna Bernuy
Feb 1, 2023
5 min read
Guest Experience

What you should know to design the guest experience of the future

The goal of any hotelier is to provide a seamless guest experience. To make guests feel comfortable, happy, and looking forward to going back to that hotel. To achieve that, hoteliers need to know what guests want and expect.
Johanna Bernuy
Jan 20, 2023
8 min to read
Guest Experience

How to personalise the guest journey for the 2023 guests

Guest expectations are ever-changing. What worked a few years ago, doesn't anymore.
Johanna Bernuy
Jan 20, 2023
1 min
Operations

Why is a chatbot not enough for your hotel anymore?

Chatbots are great to save time and have quicker answers. But are they enough to create a great guest experience and grow revenue?
Johanna Bernuy
Jan 5, 2023
3 min read
News

How can artificial intelligence increase guest loyalty?

Listen to Daan's advice in The Innovative Hotelier podcast.
Johanna Bernuy
Dec 9, 2022
1 min read
Operations

The ugly truth: Automation in a hotel doesn't mean losing the personal touch

Will automation in a hotel boost your numbers or push your guests away?
Daan de Bruijn
Dec 1, 2022
3 min read
Guest Journey

Guest Journey Checklist - Everything a hotelier needs to make guests happy

Download this checklist and discover how to create a guest journey that will make your guests happy.
Johanna Bernuy
Nov 28, 2022
1 min read
Operations

3 Strategic Decisions You Can Make to Overcome the Hospitality Staff Shortages

Along with the travelling restrictions, one of the changes that the pandemic brought to the hospitality industry had to do with staff shortages.
Daan de Bruijn
Oct 31, 2022
5 min read
Guest Experience

Why are Your Guests Not Coming Back? 5 Hidden Reasons Why You’re not Escalating

The guests check in, check out, and you never hear from them again. Does it sound familiar?
Johanna Bernuy
Oct 17, 2022
7 min read
Guest Experience

Why is an Omnichannel Platform Key to Improving the Guest Experience?

Its biggest benefit is the ability to create a better customer experience, which at the same time leads to higher guest satisfaction and a revenue increase for your hotel.
Johanna Bernuy
Sep 21, 2022
6 min read
Hotel Marketing

3 Keys to Knowing What Defines the Next Generation CRM for the Hospitality Industry

A next-gen CRM is all about empowering your guest communication.
Johanna Bernuy
Sep 7, 2022
5 min read
Operations

Automation in Hospitality: How Much of it Do You Really Need?

Automation and AI are hot topics in many industries right now and hospitality is no exception.
Daan de Bruijn
Jun 16, 2022
5 min read
Guest Experience

Guest Experience: Guide to Create Valuable and Long-lasting Relationships

Most hoteliers, regardless of the size of their business, agree on this: creating a memorable guest experience is key.
Daan de Bruijn
May 30, 2022
8 min read
Webinars

Webinar: Boost Revenue through a Better Pre-Arrival Guest Engagement Plan

Webinar and expert panel discussion representing 4 Leading Hotel Software Companies.
Daan de Bruijn
Mar 24, 2021
1h Webinar
Hotel Marketing

Bringing the Hotel Industry into the Future!

When faced with a challenge one can either choose to throw in the towel or to see the challenge as an opportunity for growth and positive change. We choose the latter.
Daan de Bruijn
Feb 17, 2021
5 min read
Guest Journey

Guest Messaging for Hotels – 14 Dos and Don’ts You Need to Know About

Direct guest messaging has been on the rise in hotels for some time now. And it’s not hard to see why.
Daan de Bruijn
Feb 4, 2021
6 min read