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The latest industry news, helpful guides, and best practices articles.


Design
Podcast: Creating a better CX Community
Starting a community doesn’t need to be complicated, but how do you get started?
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Hotel Marketing
How to create a pre-arrival plan that drives engagement with your guests
Learn how to create a pre-arrival plan that boost guest engagement.

Operations
Automation in your hotel: Best practices to save time on your property
Learn the best practices to help you automate your tasks in your hotel and save time on your property.
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Guests expectations in 2024: A complete guide on how to engage them
Curious about guest expectations in 2024? Here are a few trends we have noticed.

Guest Engagement: What is it and how to increase it
Discover how to leverage guest engagement to get better results for your property.
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News
Hospitality Influencers: Revfine Interview with Daan De Bruijn
Read the interview with Daan by Revfine.

Do’s and don’ts when implementing a CRM in your hotel for the first time
Read this article to get the best tips on how to implement a new CRM system in your hotel.

How to make the most out of your PMS & CRM integration
Integrating a PMS and CRM in hotels streamlines data, boosts revenue, and enhances guest experiences. Discover how to leverage it.
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8 ways to optimise your hotel website to increase direct bookings
Your website can be a direct-bookings-generating machine! Use these tips and you will see a change.

Operations
Hospitality Data: How to use it to increase revenue for your property
Data is essential for hospitality success. It improves decision-making, designs personalized packages, refines marketing, and enhances customer service. A hotel CRM centralizes data for optimal use.
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Webinars
What is new in hospitality: Marketing, Revenue Management & Upselling
Explore the latest trends within marketing, revenue Management & upselling.

How to choose a CRM for my hotel: 7 things to consider
Looking to implement a CRM in your hotel? Then these are the things you should pay attention to when choosing it.

Guest Journey
8 best practices when implementing a guest journey in your hotel
To enhance the hotel guest experience, digitalize the journey with a clean CRM, personalized messages, automation, and step-by-step implementation for success.

Transactional Marketing vs. Relationship Marketing in the Hotel Industry
Transactional marketing prioritizes short-term sales. Relationship marketing builds loyalty through personalisation and more. Discover how to use it.

Guest Journey
Maximising Guest Relationships: How to reach guests in the Post-Stay phase
The hotel post-stay phase is vital for loyalty. Consistent experience matters. Strategies include surveys, loyalty programs, social media engagement, and personalized communication.
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Guest Journey
8 pre-stay communication ideas to increase guest satisfaction
Enhance guest satisfaction: Personalized pre-stay messages for memorable experiences and loyalty

Guest Journey
Guest Journey Template: What to send, When & How
Download a template of a guest journey, get ideas on valuable touchpoints and adapt it to your brand.

Hotel Marketing
Navigating the Changing Landscape of Digital Marketing for Hotels
Discover the latest trends in digital marketing that can help you power up your hotel.

Hotel Marketing
From Zero to Hero: 4 ways a hotel CRM can level up your marketing efforts
Hotel CRM is crucial for hotel marketers to centralize guest data, automate tasks, personalize messaging, and analyze performance for better outcomes.

Operations
How to use data to power strategic decision-making in a hotel
Guest data can help hotels enhance guest service and experience, optimize marketing strategies, improve operational efficiency, resolve issues proactively, and make strategic decisions.
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Hotel Marketing
Time-Saving Tools: Must-Have Technologies To Improve Your Hotel Marketing Game
Wondering if it's possible to save time in your hotel marketing duties? It certainly is! Check out these tools.

Guest Experience
Measuring Guest Loyalty: Key metrics CEOs need to pay attention to
These are the essential guest loyalty metrics that CEOs and General Managers should track, along with strategies to analyze and improve loyalty scores and boost revenue.

Guest Experience
Personalisation Revolution: How to use a hotel CRM to elevate the guest experience
When it comes to elevating the guest experience, personalisation is the best tool. Discover how you can use a CRM to have a more personalised approach.

Hotel Marketing
Checkmate OTAs: 3 winning strategies to increase direct bookings
As more and more hoteliers struggle to reduce OTA dependency, here are three strategies you can use to accomplish your goal.

Hotel Marketing
How a Customer Data Platform For Hotels can enable Business Performance
Highlight the impact of a CDP on revenue generation, profitability, and overall business performance, emphasizing how it enables data-driven decision-making, enhances guest experiences, and drives direct bookings.
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Guest Experience
Bleisure travel: Keys to adapt your offering and reach this target
Bleisure travel is on the rise! Discover how to adapt your offering to capture this target and grow your business.
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