How Hospitality Teams are (Re)Building Marketing around Data

The state of data-driven marketing in hospitality

We’re seeing a shift in hospitality marketing. Guest expectations are rising fast, and hotel teams are under pressure to deliver more personalised, data-driven experiences, across more channels and with fewer resources.

At Bookboost, we set out to understand how hotel marketers and guest experience teams are adapting. We’re launching a short survey to explore how teams are using segmentation, guest data, and multi-channel campaigns today. What’s working? What’s falling short? And what sets the top performers apart?

Why this survey?

While most hotel teams want to deliver more personalised, data-driven experiences, they’re facing shrinking resources and growing complexity. It's getting more difficult than ever to understand what is working and what's not.

This survey pulls back the curtain on:

• How your peers are segmenting and personalising in 2025
• Where hotels are struggling with data and campaign execution
• What high-performers are doing differently across channels

All responses are anonymous. Results will be shared openly in a published report.

You can also sign up to receive the report straight to your inbox.

Take the 2-minute survey today