What does it take to run a hostel brand that’s known for more than just beds?
In this session, we sat down with Marco Coppola, CIO and Co-Founder of YellowSquare, to explore how the team has rethought guest experience, improved cross-department collaboration, and made operations more efficient without losing their unique personality.
Whether you’re managing a hostel, hotel, or something in between, this conversation is packed with takeaways you can apply to your own property.
- How YellowSquare creates smooth, memorable experiences for guests
- What it means to “sell more than beds” in a hospitality context
- How to build better collaboration between departments
- Tips for introducing tech without overwhelming your team
- The benefits of audience segmentation and personalised communication
- What to consider if you want your brand to stand out in a crowded market
Guest speaker: Marco Coppola, CIO & Co-Founder at YellowSquare
