Don’t miss out our next webinar
September 28th - 3pm CET
New trends in Hospitality: Marketing, Revenue Management & Upselling
Many accommodation businesses around the world struggle to increase direct reservations. Since OTAs have increased their popularity tremendously and more travellers see them as their first option to make a booking, the question that remains is: how to increase direct bookings at your hotel?
You can use a combination of marketing, excellent user experience, quick response rate, and incentives to drive more direct bookings. The goal is for the user to see the value in booking directly at your hotel instead of using an OTA.
Many accommodation businesses around the world struggle to increase direct reservations. Since OTAs have increased their popularity tremendously and more travellers see them as their first option to make a booking, the question that remains is: how to increase direct bookings at your hotel?
You can use a combination of marketing, excellent user experience, quick response rate, and incentives to drive more direct bookings. The goal is for the user to see the value in booking directly at your hotel instead of using an OTA.
With the Multi-Channel CRM, you can turn your OTA bookers into loyal customers by gathering their data and creating personalised campaigns for them. When you send the right message and offer the right incentive, they will see the value of direct bookings.
Did you know that 80% of guests check hotel websites before booking on OTAs? Engage with them while they are navigating your website, allowing them to ask questions directly, instead of going to the OTAs.
The key is to engage your visitors while they are interested and convince them to book. How to do it? Providing the right answers at the right time. With the “Quick replies” from our Unified Inbox, your staff will have more time and your web visitors will receive instant answers to their questions.
We asked Jörn Hoppe how they make such a big impact on today’s traveller. Have a look at the video for his story!
Unlock the potential of your hospitality business with Bookboost.