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September 28th - 3pm CET
New trends in Hospitality: Marketing, Revenue Management & Upselling
Nowadays, guests receive a lot of information from several brands and have their inboxes full of advertising that they will never open up. This challenges marketers in the hospitality industry as many of their e-mails are left unread, and even when read, the content needs to be extra relevant for guests to pay attention.
The question is: how can you do that for every single guest in your system? If you have the right guest data and the right tools to take advantage of such information, you can personalise the communication with each guest and achieve better results.
Personalisation is key to being relevant in the eyes of your guests! Your team can get 8 times higher conversion rates when using guest data to reach the right guest in the right channel with the right information at the right time.
Organise the guest data you collect from several sources to understand your guests and their needs. This will allow you to create successful marketing campaigns.
Use +30 personalisation tokens to create messages that resonate with your target, using the channels your guests prefer (SMS, WhatsApp, Email) and leading to 9x times more conversion than email-only campaigns.
Create audiences based on your guests’ characteristics and use the guest journey builder to create guest journeys for different segments.
Collect the right data of guests that booked via OTAs. In this way, you have real data you can rely on to build a unique guest profile for each guest with relevant information to communicate with them.
STAYERY added WhatsApp to their guest journey and was able to personalise and track all their communications.
Unlock the potential of your hospitality business with Bookboost.