Today’s hotel marketing is more than just having a well-functioning website and keeping an updated account on social media.
The way we do hotel marketing has changed, and now we look into automation, segmentation, a multi-channel approach, optimisation of workflows and more.
So, let’s take a look at what you can do with Bookboost Multi-channel CRM to boost your hotel marketing effectiveness:
As you already know, the “one message fits all” approach is long dead. Guests are expecting tailored content and messages that fit their needs and deliver value. The only way to do this is by using your guest data and segmenting your guests.
Bookboost hospitality CRM helps you to easily create audiences based on your guests' preferences, demographics, past purchases, and more.
For example, you can identify the following audiences:
If there is something that drains the energy of each person working in hotel marketing is the amount of manual tasks they need to deal with.
From answering messages to manually sending booking confirmations, instructions on how to get to the airport, invoices, and more.
Bookboost Multi-Channel CRM helps you to get rid of all those manual tasks by turning them into automated workflows. You can set up triggers to automate the sending of booking confirmations, newsletter subscription confirmations, instructions to the hotel, and more.
In other words, every message that fits into your guest journey can be automated, so your journeys run without your constant intervention and supervision.
What a life-saving feature, uh?
Although email marketing for hotels was a big thing many years ago, now the situation has changed. Why? Because travellers are more digital than ever! And many of them prefer instant messaging instead of email.
However, this doesn’t mean hotel email marketing is dead. You can still find people who prefer to receive all the valuable information in their email inbox. The point is: you need to have options.
A multi-channel approach can help you boost your conversions by 9 times. Instead of sending just emails, allow your guests to choose to receive WhatsApp and SMS, giving them the power to choose and personalise their experience.
Benefits of WhatsApp messaging in your guest journey? Several. Starting for faster communication, higher open rate and engagement rate.
Legacy CRMs are complicated and don’t offer many options for personalisation. We know it and we wanted it to make it different. With Bookboost CRM, you can build an unlimited number of guest journeys just in the way you want it.
If you want to send four messages before check-in, you can do it. No messages before check-in? You can also do that. The platform is easy to use and understand, with a visual guest journey that gives you total control over what is sent and scheduled and on which channel.
Do you want to know a bit more? Watch this short video where we show you how it works.
If your guest data is your most valuable asset, why aren’t you using it to increase revenue in your property?
Once your data is organised and structured, you can easily use it to retarget users through paid ads platforms, reengage with email marketing campaigns, and more.
Bookboost CRM helps you to gather, clean, organise and structure your hospitality data to be able to act upon it and build more revenue. Our CRM connects to all these platforms so you can easily use your guest data to reengage.
Learn more about Bookboost CRM and its advantages.
