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Guest Loyalty: 5 ways to use it in 2024 to increase direct bookings

Ebook: Turning one-timers into returners

Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.
Johanna Bernuy
Jun 12, 2023
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Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones?

This means guest loyalty is key for any hospitality business.

Guest loyalty can help you to increase revenue, build a strong brand, increase direct bookings and build powerful word of mouth.

However, despite being so powerful, the percentage of accommodation brands that focus their efforts on increasing their guest loyalty is very low.

Most brands try only one or two actions and then stop, without realising the real power is in being consistent. The tricky part about guest loyalty is that is not the result of just one action, but the combination of several tactics that enhance the guest experience and satisfaction. That is why this ebook reviews several tactics you can start applying in your business to see better results. From easy quick fixes to more detailed plans, we got you covered.

What will you learn? 

  • What is guest loyalty
  • The importance of guest loyalty
  • Practical ways to increase guest loyalty
  • What jeopardises brands from achieving the results they want
  • And more! 
Download it today and start turning your one-timer guests into returners.

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