Soft Cross-selling & More Revenue at Scale
Selling does not have to be annoying, but can go hand in hand with the guest experience.
Proactive Direct Messaging enables you to reach out and inform your guests of products and services they may find of interest. In return, you will harvest both higher revenue and more satisfied guests.
The best thing is:
- You can micro-segment guests and proactively send messages to the right guest at the right time.
- By integrating with the hotel PMS, personalized SMS transforms hard-selling to soft-caring. And when guest’s needs are taken care of, they are more inclined to pay for a unique experience.
Successful cases have proven that ancillary products can sell at a higher conversion rate than email and significantly boost revenue for hotels.