Proactive Direct Messaging

Upgrade your digital marketing by incorporating messaging apps alongside standard email marketing.


Create unique guest experiences scheduling campaigns to reach guests at the most opportune time to increase revenue from ancillary products and services.


Micro-segment guests to provide the most relevant and personalised offers.


Soft Cross-selling & More Revenue at Scale

Selling does not have to be annoying, but can go hand in hand with the guest experience.


Proactive Direct Messaging enables you to reach out and inform your guests of products and services they may find of interest. In return, you will harvest both higher revenue and more satisfied guests.


The best thing is:

  • You can micro-segment guests and proactively send messages to the right guest at the right time.
  • By integrating with the hotel PMS, personalized SMS transforms hard-selling to soft-caring. And when guest’s needs are taken care of, they are more inclined to pay for a unique experience.

Successful cases have proven that ancillary products can sell at a higher conversion rate than email and significantly boost revenue for hotels.



Open rate

Almost guaranteed to reach your guests. The highest Open Rate among all marketing tools (e.g. email).



Click Through Rate

The high CTR indicates the great effect of marketing campaigns.



Conversion Rate

One successful sale in every ten SMS sent, this is the magic of Proactive Direct Messaging!


Sell At Scale

Automatically send pre-set offers to targeted guests, making it possible to increase revenue at scale.

Create Unique Guest Experience

Take care of your guests in a personal way throughout the guest journey. Covering pre-stay, in-stay, and post-stay helps you create a unique experience for them.

You can proactively reach out and involve your guests via SMS, to anticipate and satisfy their needs. In return, you‘ll harvest more satisfied guests and higher revenue.


More Guest Engagement

Inspire your guests so they find what they need, even something that they wouldn't think of.


Higher Guest Satisfaction

Extra attention and care to delight your guests, making them feel heard and understood.


New Business Opportunities

Knowing the things guests need helps  you find business opportunities you didn't see before.


More & Better Reviews

Satisfied guests are more willing to give feedback and provide positive reviews.

Fits into your workflow

Bookboost integrates with a number of hotel systems, apps and platforms to ensure you can make the most of your marketing and communication tools. With these connections you can access the most relevant data to optimise your guest relationships. 


See how Proactive Direct Messaging can improve you Guest Journey