Hospitality in 2026: The Trends Shaping Guest Expectations

Guests aren’t just travellers anymore. They’re remote workers, wellness seekers, digital explorers, and experience hunters rolled into one.

So how do hotels keep up and stay ahead? In this webinar, we’ll explore what’s coming next and what it means for your hotel today.

From the latest trends in guest experience to how AI will keep transforming your operations, this is your roadmap to meet the next generation of guests where they are.

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You’ll walk away knowing:

- The new trends that are shaping guest behaviours

- What do the new hybrid guests expect from hotels

- How to design spaces and experiences in 2026

- What it really means to move from personalisation to prediction

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Panellists:

- Thibault Catala, Founder & CEO at Catala Consulting

- Maria Nolze, CX & Hospitality Leader

- Zsuzsanna Albrecht, Hospitality Tech & Revenue Leader

- Mark Evans, Sales Director at Bookboost

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Join us for an open, forward-looking conversation about what it really takes to meet, and exceed, guest expectations in 2026.