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The latest industry news, helpful guides, and best practices articles.

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Webinars & Live session
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4 min
Guest Experience: YES and NOs for 2024
Discover how to elevate your guest experience in 2024!
Guides & more
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1 min
Guide: How to personalise the guest journey for your guests
Learn to personalise your communications and get the best tips to create a guest journey that truly captures your customers, boosting loyalty and revenue.
Guest Experience
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3 min
Guest experience: How to deliver real value to guests
Get to know 6 Best ways to deliver real value to guests.
Hotel Marketing
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5 min
What are organic bookings for hotels and how to increase them?
Learn how to boost bookings using the free tool: Google's free organic links.
Guest Experience
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4 min
Fixing your guest communication: How to effectively reach your guests
Wonder how to effectively reach your guests? Implement these strategies!
Guest Experience
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3 min
Customer-obsessed: Why should your hotel embrace this trend?
Understand why and how to be customer-obsessed in hospitality.
Webinars & Live session
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5 min
How to design your hotel tech stack: starting 2024 with a winning formula
Learn how to build a winning hotel tech stack for 2024.
Guest Journey
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4 min
How to create a pre-arrival plan that captivates your guests
With these tips, you will create a pre-arrival plan that will boost your property’s revenue and guest satisfaction.
Operations
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5 min
Automation in your hotel: Best practices to save time on your property
Learn the best practices to help you automate your tasks in your hotel and save time on your property.
News
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1 min read
Hospitality Influencers: Revfine Interview with Daan De Bruijn
Read the interview with Daan by Revfine.
Operations
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4 min
How to make the most out of your PMS & CRM integration
Integrating a PMS and CRM in hotels streamlines data, boosts revenue, and enhances guest experiences. Discover how to leverage it.
Hotel Marketing
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5 min
8 ways to optimise your hotel website to increase direct bookings
Your website can be a direct-bookings-generating machine! Use these tips and you will see a change.
Data Management
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4 min
Hospitality Data: How to use it to increase revenue for your property
Data is essential for success in hospitality. Discover the different ways to use it to grow revenue in your property.
Webinars & Live session
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5 min
What is new in hospitality: Marketing, Revenue Management & Upselling
Explore the latest trends within marketing, revenue Management & upselling.
Hotel Marketing
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7 min
How to choose a CRM for my hotel: 7 things to consider
Looking to implement a CRM in your hotel? Then these are the things you should pay attention to when choosing it.
Hotel Marketing
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4 min
Transactional Marketing vs. Relationship Marketing in the Hotel Industry
Transactional marketing prioritizes short-term sales. Relationship marketing builds loyalty through personalisation and more. Discover how to use it.
Guest Journey
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5 min
Maximising Guest Relationships: How to reach guests in the Post-Stay Phase
After the stay is over, the guest journey doesn't end. Learn more about how to foster guest loyalty using these strategies.
Guest Journey
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6 min
8 pre-stay communication ideas to increase guest satisfaction
Enhance guest satisfaction: Personalized pre-stay messages for memorable experiences and loyalty
Guest Journey
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3 min read
Guest Journey Template: Reach guests better than ever
Download a template of a guest journey, get ideas on valuable touchpoints and adapt it to your brand.
Hotel Marketing
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5 min
From Zero to Hero: 5 ways a CRM can boost marketing in a hotel
Trying to succeed in hotel marketing without the right tools is nearly impossible. Discover how a CRM can make your life easier.
Guest Experience
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5 min
Measuring Guest Loyalty: Key metrics CEOs need to pay attention to
To measure guest loyalty, you need the right KPIs. Learn what are they and how to use them.
Hotel Marketing
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4 min
Checkmate OTAs: 5 winning strategies to increase direct bookings
OTAs give you exposition, but direct bookings are key for your brand. Use these strategies to increase them.
Data Management
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5 min
5 ways to use a hotel CDP to drive business performance
A Customer Data Platform (CDP) can provide the necessary insights into customer behaviour that are crucial for driving business performance.
Hotel Marketing
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6 min
Bleisure travel: Keys to adapt your offering and reach this target
Bleisure travel is on the rise! Discover how to adapt your offering to capture this target and grow your business.
Guest Experience
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5 min
How to design the right guest loyalty program: 8 ideas to use
Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.
Hotel Marketing
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5 min
5 triggers to automate hotel marketing communications
Automation can help you save time and reduce manual work. Let's explore 5 triggers you can use in your hotel marketing communications.
Guides & more
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Ebook: Turning one-timers into returners
Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.
Guest Journey
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4 min
7 steps to creating a guest journey for the first time
In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.
Guides & more
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10 min read
Guide: How hotels can use guest data to increase revenue?
A hotel's best asset to generate revenue is guest data. In this guide you will discover how to use it to grow your numbers, guest loyalty and satisfaction.
Guest Experience
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8 min
5 Digital Tactics to Improve Guest Satisfaction
Guest satisfaction is critical to getting good reviews and returning guests. And technology can be your ally to help it rise. Don't miss out on these 5 tactics.
Hotel Marketing
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8 min
6 ways to increase revenue with a hospitality CRM
A CRM is key for your property, not only to help your staff but to generate more revenue. Let's look into 6 ways you can use it to increase profit.
Webinars & Live session
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13 min
How can new booking behaviours benefit or harm hotels?
New booking behaviours on the surface. Review the key trends affecting guests and travellers to maximize new opportunities.
Guest Journey
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7 min
9 tips to structure your pre-arrival communication
Pre-arrival communication is crucial in hospitality, but generic tactics won't produce good results. Use these tips and grow satisfaction and loyalty.
Webinars & Live session
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4 min
How to enhance the guest experience in times of low budgets and staff shortages?
The hospitality industry is changing rapidly, and hoteliers must adapt to meet high demands with limited resources. Discover how to use your guest data to get excellent results.
Hotel Marketing
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8 min read
9 audiences you can create for better hotel marketing campaigns
If you are looking to increase revenue, communicating in a personal way is key. Here are 9 ideas of different audiences you can build with your guest data.
Webinars & Live session
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15 min
What is new in guest experience & operations for 2023?
Discover everything regarding new trends in guest experience and operations!
Guest Experience
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7 min read
4 ways to increase revenue by building guest relationships
If you are looking to increase your revenue, building relationships is the first thing to pay attention to. Here are 4 ways to do it!
Guides & more
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5 min read
Guide: The real way to recover direct bookings and outcompete others long-term
These powerful strategies will help you not only to recover direct bookings but also stay competitive in the long run.
Guest Experience
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5 min read
6 hotel mistakes that destroy your guest experience
If you are making these 6 mistakes, you are on your way to destroying your guest experience. Let's change that!
Operations
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3 min read
Why is a chatbot not enough for your hotel anymore?
Chatbots are great to save time and have quicker answers. But are they enough to create a great guest experience and grow revenue?
News
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1 min read
How can artificial intelligence increase guest loyalty?
Listen to Daan's advice in The Innovative Hotelier podcast.
Operations
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3 min read
The ugly truth: Automation in a hotel doesn't mean losing the personal touch
Will automation in a hotel boost your numbers or push your guests away?
Guides & more
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1 min read
Guest Journey Checklist - Everything a hotelier needs to make guests happy
Download this checklist and discover how to create a guest journey that will make your guests happy.
Operations
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5 min read
3 Strategic Decisions You Can Make to Overcome the Hospitality Staff Shortages
Along with the travelling restrictions, one of the changes that the pandemic brought to the hospitality industry had to do with staff shortages.
Guest Experience
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7 min read
Why are Your Guests Not Coming Back? 5 Hidden Reasons Why You’re not Escalating
The guests check in, check out, and you never hear from them again. Does it sound familiar?
Guest Experience
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6 min read
Why is an Omnichannel Platform Key to Improving the Guest Experience?
Its biggest benefit is the ability to create a better customer experience, which at the same time leads to higher guest satisfaction and a revenue increase for your hotel.
Hotel Marketing
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5 min read
3 Keys to Knowing What Defines the Next Generation CRM for the Hospitality Industry
A next-gen CRM is all about empowering your guest communication.
Operations
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5 min read
Automation in Hospitality: How Much of it Do You Really Need?
Automation and AI are hot topics in many industries right now and hospitality is no exception.
Guest Experience
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8 min read
Guest Experience: Guide to Create Valuable and Long-lasting Relationships
Most hoteliers, regardless of the size of their business, agree on this: creating a memorable guest experience is key.
Webinars & Live session
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1h Webinar
Webinar: Boost Revenue through a Better Pre-Arrival Guest Engagement Plan
Webinar and expert panel discussion representing 4 Leading Hotel Software Companies.
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Our blog

Latest blog posts

Tools and strategies that help you grow.
Hotel Marketing

7 marketing campaign ideas for serviced apartments

Use these ideas to communicate effectively with guests staying in serviced apartments.
Johanna Bernuy
Nov 25, 2024
Guest Experience

What you should know to design the guest experience of the future

Understanding guest preferences is key to keeping guests coming back. Find out how hoteliers are getting to know what their guests want and expect.
Johanna Bernuy
Nov 22, 2024
8 min to read