Blog

All you need to know about how to communicate with your guests, building omnichannel guest relationships and digital guest journeys!

January 9, 2021

How to Manage the Economics of Return on Experience (ROX)? – Balance Between Guest Expectation and Cost

In recent blog articles, Bookboost has discussed ROX (Return on Experience), focusing on explaining what is ROX, why it’s important, and how to increase ROX using Guest Messaging solutions.  However, many hotel managers have this wonder: does… Continue Reading

December 20, 2020

How to Use Guest Messaging to Improve the Digital Experience?

‍What is Digital Experience?‍ A Digital Experience is how a user (customer, partner or employee) interacts with an organization via digital technologies (Liferay). To manage the digital experience, companies need to make sure the interaction with customers… Continue Reading

Superbude Logo
April 8, 2020

Keeping your Hotel Open with Guest Communication: Templates for Covid-19

We’ve spoken to our hoteliers and they’ve given us some reasons why guest communications is essential right now, and how they’ve used their Guest Messaging platform to make that difference to their staff and guests. … Continue Reading

January 30, 2020

HOT OFF THE PRESS – The 3 Tech Trends for Hotel Guest Experience 2020

It’s that time of year when Deloitte publishes its annual tech trends - and they’re out for 2020. We have sifted through the 132-page document to find those trends that are most significant to hotels when… Continue Reading

November 25, 2019

How to use Guest Messaging to increase your Return on Experience (ROX)?

Return on Experience (ROX) has been discussed widely lately and it is being referred to as “the new ROI” (Return on Investment).  What is ROX? Comparing with ROI, which directly measures the amount of return… Continue Reading

November 7, 2019

Personalization for Salvation

Personalization is now a popular word in the travel industry. At the recent major tourism event, WTM London 2019, various panels, speeches, and podcasts focus on discussing personalization and experience. For example, Radisson introduced the “virtual host”, a chatbot called… Continue Reading

September 30, 2019

What to look for when choosing a Guest Messaging tool

What are the benefits of Guest Messaging? This is one of the most frequently asked questions for Bookboost Guest Messaging by hotel managers. To answer this question, first, we need to understand what is Guest… Continue Reading

July 18, 2019

Research: Website Chat Increases Direct Bookings for Hotels

We have been emphasizing how important it is to always be ready for hotel guests and to react immediately upon their inquiries. However, how do you do this? Recently, academic researchers have proved that two-way… Continue Reading

July 18, 2019

The 3 Most Common Misunderstandings of Guest Messaging

You have heard of “guest”, you have heard of “messaging”, but do you know what is “Guest Messaging”? Guest Messaging is a new category. In general, Guest Messaging for hotels is to message guests via… Continue Reading

Get great articles direct to your inbox

We’ll never share your details with third parties.
View our Privacy Policy for more info.
Arrow-up