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Guest Experience: Dos and don’ts for 2024
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Resources and insights

The latest industry news, helpful guides, and best practices articles.
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Guest Experience

How to design the right guest loyalty program: 8 ideas to use

Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.
Daan de Bruijn
Jun 30, 2023
5 min
Hotel Marketing

5 triggers to automate hotel marketing communications

Automating hotel marketing communications through intelligent triggers can save time, reduce manual work, and enhance the guest experience. Discover five key triggers for your marketing operations.
Anna Randow
Jun 22, 2023
5 min
Hotel Marketing

5 must try functions of a hotel CRM & clean guest data for marketers

Improve your hotel marketing with clean guest data and a hospitality CRM. Centralize, integrate, and enrich guest information for personalized campaigns and seamless operations.
Daan de Bruijn
Jun 15, 2023
5 min
Guides & more

Ebook: Turning one-timers into returners

Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.
Johanna Bernuy
Jun 12, 2023
Guest Journey

7 steps to creating a guest journey for the first time

In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.
Johanna Bernuy
Jun 6, 2023
4 min
Guest Experience

9 Benefits of Implementing a Customer Experience Platform: Insights from Industry Experts

What results can you reach when you implement a new hotel tech platform? Here are 9 examples of how to boost your results.
Daan de Bruijn
Jun 2, 2023
8 min
Guides & more

Guide: How hotels can use guest data to increase revenue?

A hotel's best asset to generate revenue is guest data. In this guide you will discover how to use it to grow your numbers, guest loyalty and satisfaction.
Johanna Bernuy
May 28, 2023
10 min read
Guest Experience

5 Digital Tactics to Improve Guest Satisfaction

Guest satisfaction is critical to getting good reviews and returning guests. And technology can be your ally to help it rise. Don't miss out on these 5 tactics.
Anna Randow
May 26, 2023
8 min
Hotel Marketing

5 ways to increase revenue with a hospitality CRM

Unleash the potential of a hospitality CRM to skyrocket your revenue! Dive into the five ways you can use this tool to impact your accommodation business.
Anna Randow
May 23, 2023
8 min
Guest Experience

How can new booking behaviours benefit or harm hotels?

New booking behaviours are coming to the surface. Hoteliers must recognise which ones are the ones that affect accommodation businesses the most and help their teams to adapt and make the most out of those trends.
Johanna Bernuy
May 17, 2023
13 min
Hotel Marketing

9 tips to structure your pre-arrival communication

Pre-arrival communication is crucial for hotels as it sets the tone for guests' entire stay. Review these tips to add the most value to those messages!
Daan de Bruijn
May 10, 2023
7 min
Webinars

How to enhance the guest experience in times of low budgets and staff shortages?

The hospitality industry is changing rapidly, and hoteliers must adapt to meet high demands with limited resources. Discover how to use your guest data to get excellent results.
Johanna Bernuy
Apr 27, 2023
4 min
Hotel Marketing

3 communication trends that shape hoteliers’ strategies

How to communicate with guests in 2023? That is the million-dollar question for hoteliers.
Johanna Bernuy
Apr 18, 2023
5 min read
Hotel Marketing

9 audiences you can create for better hotel marketing campaigns

If you are looking to increase revenue, communicating in a personal way is key. Here are 9 ideas of different audiences you can build with your guest data.
Johanna Bernuy
Apr 12, 2023
8 min read
Guest Experience

What is new in guest experience & operations for 2023?

Discover everything regarding new trends in guest experience and operations!
Johanna Bernuy
Mar 30, 2023
15 min
Guest Experience

4 ways to increase revenue by building guest relationships

If you are looking to increase your revenue, building relationships is the first thing to pay attention to. Here are 4 ways to do it!
Johanna Bernuy
Mar 27, 2023
7 min read
Guest Experience

Customer effort: 4 reasons why it is crucial for guest satisfaction

A high customer effort means lower guest satisfaction and loyalty. Learn how to recognize if you have a high customer effort and how to fix it.
Anna Randow
Mar 6, 2023
9 min read
Guides & more

Guide: The real way to recover direct bookings and outcompete others long-term

These powerful strategies will help you not only to recover direct bookings but also stay competitive in the long run.
Daan de Bruijn
Feb 10, 2023
5 min read
Guest Experience

6 hotel mistakes that destroy your guest experience

If you are making these 6 mistakes, you are on your way to destroying your guest experience. Let's change that!
Johanna Bernuy
Feb 1, 2023
5 min read
Guest Experience

What you should know to design the guest experience of the future

The goal of any hotelier is to provide a seamless guest experience. To make guests feel comfortable, happy, and looking forward to going back to that hotel. To achieve that, hoteliers need to know what guests want and expect.
Johanna Bernuy
Jan 20, 2023
8 min to read
Guides & more

Guide: How to personalise the guest journey for the 2023 guests

Guest expectations are ever-changing. What worked a few years ago, doesn't anymore.
Johanna Bernuy
Jan 20, 2023
1 min
Operations

Why is a chatbot not enough for your hotel anymore?

Chatbots are great to save time and have quicker answers. But are they enough to create a great guest experience and grow revenue?
Johanna Bernuy
Jan 5, 2023
3 min read
News

How can artificial intelligence increase guest loyalty?

Listen to Daan's advice in The Innovative Hotelier podcast.
Johanna Bernuy
Dec 9, 2022
1 min read
Operations

The ugly truth: Automation in a hotel doesn't mean losing the personal touch

Will automation in a hotel boost your numbers or push your guests away?
Daan de Bruijn
Dec 1, 2022
3 min read
Guides & more

Guest Journey Checklist - Everything a hotelier needs to make guests happy

Download this checklist and discover how to create a guest journey that will make your guests happy.
Johanna Bernuy
Nov 28, 2022
1 min read

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