Our blog
Resources and insights
The latest industry news, helpful guides, and best practices articles.


Design
Podcast: Creating a better CX Community
Starting a community doesn’t need to be complicated, but how do you get started?
View all

Guest Experience
How to design the right guest loyalty program: 8 ideas to use
Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.

Hotel Marketing
5 triggers to automate hotel marketing communications
Automating hotel marketing communications through intelligent triggers can save time, reduce manual work, and enhance the guest experience. Discover five key triggers for your marketing operations.
.jpg)
Hotel Marketing
5 must try functions of a hotel CRM & clean guest data for marketers
Improve your hotel marketing with clean guest data and a hospitality CRM. Centralize, integrate, and enrich guest information for personalized campaigns and seamless operations.

Guides & more
Ebook: Turning one-timers into returners
Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.

Guest Journey
7 steps to creating a guest journey for the first time
In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.

Guest Experience
9 Benefits of Implementing a Customer Experience Platform: Insights from Industry Experts
What results can you reach when you implement a new hotel tech platform? Here are 9 examples of how to boost your results.

Guides & more
Guide: How hotels can use guest data to increase revenue?
A hotel's best asset to generate revenue is guest data. In this guide you will discover how to use it to grow your numbers, guest loyalty and satisfaction.

Guest Experience
5 Digital Tactics to Improve Guest Satisfaction
Guest satisfaction is critical to getting good reviews and returning guests. And technology can be your ally to help it rise. Don't miss out on these 5 tactics.

Hotel Marketing
5 ways to increase revenue with a hospitality CRM
Unleash the potential of a hospitality CRM to skyrocket your revenue! Dive into the five ways you can use this tool to impact your accommodation business.
-min.jpg)
Guest Experience
How can new booking behaviours benefit or harm hotels?
New booking behaviours are coming to the surface. Hoteliers must recognise which ones are the ones that affect accommodation businesses the most and help their teams to adapt and make the most out of those trends.

Hotel Marketing
9 tips to structure your pre-arrival communication
Pre-arrival communication is crucial for hotels as it sets the tone for guests' entire stay. Review these tips to add the most value to those messages!

Webinars
How to enhance the guest experience in times of low budgets and staff shortages?
The hospitality industry is changing rapidly, and hoteliers must adapt to meet high demands with limited resources. Discover how to use your guest data to get excellent results.
.jpg)
Hotel Marketing
3 communication trends that shape hoteliers’ strategies
How to communicate with guests in 2023? That is the million-dollar question for hoteliers.

Hotel Marketing
9 audiences you can create for better hotel marketing campaigns
If you are looking to increase revenue, communicating in a personal way is key. Here are 9 ideas of different audiences you can build with your guest data.
.png)
Guest Experience
What is new in guest experience & operations for 2023?
Discover everything regarding new trends in guest experience and operations!
.jpg)
Guest Experience
4 ways to increase revenue by building guest relationships
If you are looking to increase your revenue, building relationships is the first thing to pay attention to. Here are 4 ways to do it!

Guest Experience
Customer effort: 4 reasons why it is crucial for guest satisfaction
A high customer effort means lower guest satisfaction and loyalty. Learn how to recognize if you have a high customer effort and how to fix it.

Guides & more
Guide: The real way to recover direct bookings and outcompete others long-term
These powerful strategies will help you not only to recover direct bookings but also stay competitive in the long run.

Guest Experience
6 hotel mistakes that destroy your guest experience
If you are making these 6 mistakes, you are on your way to destroying your guest experience. Let's change that!
.jpg)
Guest Experience
What you should know to design the guest experience of the future
The goal of any hotelier is to provide a seamless guest experience. To make guests feel comfortable, happy, and looking forward to going back to that hotel. To achieve that, hoteliers need to know what guests want and expect.
.png)
Guides & more
Guide: How to personalise the guest journey for the 2023 guests
Guest expectations are ever-changing. What worked a few years ago, doesn't anymore.

Operations
Why is a chatbot not enough for your hotel anymore?
Chatbots are great to save time and have quicker answers. But are they enough to create a great guest experience and grow revenue?

News
How can artificial intelligence increase guest loyalty?
Listen to Daan's advice in The Innovative Hotelier podcast.

Operations
The ugly truth: Automation in a hotel doesn't mean losing the personal touch
Will automation in a hotel boost your numbers or push your guests away?
.png)
Guides & more
Guest Journey Checklist - Everything a hotelier needs to make guests happy
Download this checklist and discover how to create a guest journey that will make your guests happy.
Stay Updated with Our Newsletter
Subscribe to our newsletter to receive the latest updates and news.