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Resources and insights
The latest industry news, helpful guides, and best practices articles.
Design
Podcast: Creating a better CX Community
Starting a community doesn’t need to be complicated, but how do you get started?
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Guest Experience
Guests expectations in 2024: A complete guide on how to engage travellers
Curious about guest expectations in 2024? Here are a few trends we have noticed.
News
Hospitality Influencers: Revfine Interview with Daan De Bruijn
Read the interview with Daan by Revfine.
Operations
How to make the most out of your PMS & CRM integration
Integrating a PMS and CRM in hotels streamlines data, boosts revenue, and enhances guest experiences. Discover how to leverage it.
Hotel Marketing
8 ways to optimise your hotel website to increase direct bookings
Your website can be a direct-bookings-generating machine! Use these tips and you will see a change.
Data management
Hospitality Data: How to use it to increase revenue for your property
Data is essential for hospitality success. It improves decision-making, designs personalized packages, refines marketing, and enhances customer service. A hotel CRM centralizes data for optimal use.
Webinars & Live sessions
What is new in hospitality: Marketing, Revenue Management & Upselling
Explore the latest trends within marketing, revenue Management & upselling.
Hotel Marketing
How to choose a CRM for my hotel: 7 things to consider
Looking to implement a CRM in your hotel? Then these are the things you should pay attention to when choosing it.
Hotel Marketing
Transactional Marketing vs. Relationship Marketing in the Hotel Industry
Transactional marketing prioritizes short-term sales. Relationship marketing builds loyalty through personalisation and more. Discover how to use it.
Guest Journey
Maximising Guest Relationships: How to reach guests in the Post-Stay phase
The hotel post-stay phase is vital for loyalty. Consistent experience matters. Strategies include surveys, loyalty programs, social media engagement, and personalized communication.
Guest Journey
8 pre-stay communication ideas to increase guest satisfaction
Enhance guest satisfaction: Personalized pre-stay messages for memorable experiences and loyalty
Guides & more
Guest Journey Template: Reach guests better than ever
Download a template of a guest journey, get ideas on valuable touchpoints and adapt it to your brand.
Hotel Marketing
Navigating the Changing Landscape of Digital Marketing for Hotels
Discover the latest trends in digital marketing that can help you power up your hotel.
Hotel Marketing
From Zero to Hero: 5 ways a CRM can boost marketing in a hotel
Trying to succeed in hotel marketing without the right tools is nearly impossible. Discover how a CRM can make your life easier.
Data management
How to use data to power strategic decision-making in a hotel
Guest data can help hotels enhance guest service and experience, optimize marketing strategies, improve operational efficiency, resolve issues proactively, and make strategic decisions.
Hotel Marketing
Time-Saving Tools: Must-Have Technologies To Improve Your Hotel Marketing Game
Wondering if it's possible to save time in your hotel marketing duties? It certainly is! Check out these tools.
Guest Experience
Measuring Guest Loyalty: Key metrics CEOs need to pay attention to
These are the essential guest loyalty metrics that CEOs and General Managers should track, along with strategies to analyze and improve loyalty scores and boost revenue.
Guest Experience
Personalisation Revolution: How to use a hotel CRM to elevate the guest experience
When it comes to elevating the guest experience, personalisation is the best tool. Discover how you can use a CRM to have a more personalised approach.
Hotel Marketing
Checkmate OTAs: 3 winning strategies to increase direct bookings
As more and more hoteliers struggle to reduce OTA dependency, here are three strategies you can use to accomplish your goal.
Data management
5 ways to use a hotel CDP to drive business performance
A Customer Data Platform (CDP) can provide the necessary insights into customer behaviour that are crucial for driving business performance.
Guest Experience
Bleisure travel: Keys to adapt your offering and reach this target
Bleisure travel is on the rise! Discover how to adapt your offering to capture this target and grow your business.
Guest Experience
How to design the right guest loyalty program: 8 ideas to use
Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.
Hotel Marketing
5 triggers to automate hotel marketing communications
Automating hotel marketing communications through intelligent triggers can save time, reduce manual work, and enhance the guest experience. Discover five key triggers for your marketing operations.
Hotel Marketing
5 must try functions of a hotel CRM & clean guest data for marketers
Improve your hotel marketing with clean guest data and a hospitality CRM. Centralize, integrate, and enrich guest information for personalized campaigns and seamless operations.
Guides & more
Ebook: Turning one-timers into returners
Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.
Guest Journey
7 steps to creating a guest journey for the first time
In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.
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