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Stop getting ignored: How can hotels do hotel marketing effectively in 2024?
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Resources and insights

The latest industry news, helpful guides, and best practices articles.
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Guest Experience

Guests expectations in 2024: A complete guide on how to engage travellers

Curious about guest expectations in 2024? Here are a few trends we have noticed.
Johanna Bernuy
Nov 15, 2023
4 min
News

Hospitality Influencers: Revfine Interview with Daan De Bruijn

Read the interview with Daan by Revfine.
Johanna Bernuy
Nov 3, 2023
1 min read
Operations

How to make the most out of your PMS & CRM integration

Integrating a PMS and CRM in hotels streamlines data, boosts revenue, and enhances guest experiences. Discover how to leverage it.
Johanna Bernuy
Oct 17, 2023
4 min
Hotel Marketing

8 ways to optimise your hotel website to increase direct bookings

Your website can be a direct-bookings-generating machine! Use these tips and you will see a change.
Anna Randow
Oct 10, 2023
5 min
Data management

Hospitality Data: How to use it to increase revenue for your property

Data is essential for hospitality success. It improves decision-making, designs personalized packages, refines marketing, and enhances customer service. A hotel CRM centralizes data for optimal use.
Daan de Bruijn
Oct 2, 2023
4 min
Webinars & Live sessions

What is new in hospitality: Marketing, Revenue Management & Upselling

Explore the latest trends within marketing, revenue Management & upselling.
Johanna Bernuy
Oct 2, 2023
5 min
Hotel Marketing

How to choose a CRM for my hotel: 7 things to consider

Looking to implement a CRM in your hotel? Then these are the things you should pay attention to when choosing it.
Anna Randow
Sep 25, 2023
7 min
Hotel Marketing

Transactional Marketing vs. Relationship Marketing in the Hotel Industry

Transactional marketing prioritizes short-term sales. Relationship marketing builds loyalty through personalisation and more. Discover how to use it.
Johanna Bernuy
Sep 14, 2023
4 min
Guest Journey

Maximising Guest Relationships: How to reach guests in the Post-Stay phase

The hotel post-stay phase is vital for loyalty. Consistent experience matters. Strategies include surveys, loyalty programs, social media engagement, and personalized communication.
Daan de Bruijn
Sep 11, 2023
5 min
Guest Journey

8 pre-stay communication ideas to increase guest satisfaction

Enhance guest satisfaction: Personalized pre-stay messages for memorable experiences and loyalty
Johanna Bernuy
Sep 5, 2023
6 min
Guides & more

Guest Journey Template: Reach guests better than ever

Download a template of a guest journey, get ideas on valuable touchpoints and adapt it to your brand.
Johanna Bernuy
Aug 28, 2023
3 min read
Hotel Marketing

Navigating the Changing Landscape of Digital Marketing for Hotels

Discover the latest trends in digital marketing that can help you power up your hotel.
Anna Randow
Aug 23, 2023
6 min
Hotel Marketing

From Zero to Hero: 5 ways a CRM can boost marketing in a hotel

Trying to succeed in hotel marketing without the right tools is nearly impossible. Discover how a CRM can make your life easier.
Daan de Bruijn
Aug 15, 2023
5 min
Data management

How to use data to power strategic decision-making in a hotel

Guest data can help hotels enhance guest service and experience, optimize marketing strategies, improve operational efficiency, resolve issues proactively, and make strategic decisions.
Daan de Bruijn
Aug 8, 2023
4 min
Hotel Marketing

Time-Saving Tools: Must-Have Technologies To Improve Your Hotel Marketing Game

Wondering if it's possible to save time in your hotel marketing duties? It certainly is! Check out these tools.
Johanna Bernuy
Aug 2, 2023
5 min
Guest Experience

Measuring Guest Loyalty: Key metrics CEOs need to pay attention to

These are the essential guest loyalty metrics that CEOs and General Managers should track, along with strategies to analyze and improve loyalty scores and boost revenue.
Johanna Bernuy
Jul 27, 2023
5 min
Guest Experience

Personalisation Revolution: How to use a hotel CRM to elevate the guest experience

When it comes to elevating the guest experience, personalisation is the best tool. Discover how you can use a CRM to have a more personalised approach.
Daan de Bruijn
Jul 20, 2023
6 min
Hotel Marketing

Checkmate OTAs: 3 winning strategies to increase direct bookings

As more and more hoteliers struggle to reduce OTA dependency, here are three strategies you can use to accomplish your goal.
Anna Randow
Jul 17, 2023
4 min
Data management

5 ways to use a hotel CDP to drive business performance

A Customer Data Platform (CDP) can provide the necessary insights into customer behaviour that are crucial for driving business performance.
Johanna Bernuy
Jul 10, 2023
5 min
Guest Experience

Bleisure travel: Keys to adapt your offering and reach this target

Bleisure travel is on the rise! Discover how to adapt your offering to capture this target and grow your business.
Anna Randow
Jul 4, 2023
6 min
Guest Experience

How to design the right guest loyalty program: 8 ideas to use

Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.
Daan de Bruijn
Jun 30, 2023
5 min
Hotel Marketing

5 triggers to automate hotel marketing communications

Automating hotel marketing communications through intelligent triggers can save time, reduce manual work, and enhance the guest experience. Discover five key triggers for your marketing operations.
Anna Randow
Jun 22, 2023
5 min
Hotel Marketing

5 must try functions of a hotel CRM & clean guest data for marketers

Improve your hotel marketing with clean guest data and a hospitality CRM. Centralize, integrate, and enrich guest information for personalized campaigns and seamless operations.
Daan de Bruijn
Jun 15, 2023
5 min
Guides & more

Ebook: Turning one-timers into returners

Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.
Johanna Bernuy
Jun 12, 2023
Guest Journey

7 steps to creating a guest journey for the first time

In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.
Johanna Bernuy
Jun 6, 2023
4 min

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